elevate musıc project
24 bands
6 shows
1 wınner
ELEVATE IS the stage for what’s next
Created by The MRG Group, ELEVATE Music Project is a live competition that champions Vancouver’s next generation of artists — taking the stage at The Biltmore Cabaret and The Vogue Theatre.

Entry
Guidelines

ELEVATE is on the hunt for Vancouver’s next breakthrough act. All genres welcome — from dream-pop to death-metal, we want to hear it. Show us your live energy and let your sound speak for itself.
APPLY NOW
Who Can Apply?
  • All residents of British Columbia aged 19+
  • Musicians of all genres
  • Artists with enough original content to perform a 30-minute live  set
What Is Required?
  • A completed application form
  • Links to your music and media
  • A video showing your live performance

Prize
Packages

ELEVATE rewards Vancouver’s emerging artists with prize packages designed to fuel their next creative chapter. From travel and studio sessions to gear, cash, and media features — these prizes celebrate not just the win, but the growth that follows. Follow us for updates on the 2025 prize package and entry announcements — big things are coming.
2024 Prizes
1.
Grand
Prize
Showcase at Canadian Music Week with from Vancouver to Toronto courtesy of MRG Travel.*
2.
Cash
Awards
To fuel your next creative step:
  • $2,500 for First Place
  • $1,000 for Second Place
  • $500 for Third Place
3.
Long & McQuade
Gift Cards
Gift cards for all three finalists to upgrade your gear:
  • $1,000 for First Place
  • $750 for Second Place
  • $500 for Third Place
4.
Merch
Credit
$750 at Capital T Branding for First Place — perfect for your first merch run.
5.
Media Feature & Sessions
First Place Winner features on: 
  • Georgia Straight
  • BeatRoute Magazine
  • Recording Session at Echoplant Studio
6.
Rehearsal & Stage Time
Awarded for the First Place Winner:
  • 10 hours of rehearsal at The Jamsanctuary
  • A slot on a MRG Lineup
2025 Prize Package
Coming Soon

Elevate X
MusiCounts

Since 1997, MusiCounts has invested over $16 million into more than 1,500 schools and communities, putting instruments in the hands of students, empowering educators, and inspiring future musicians.
ELEVATE proudly partners with MusiCounts, Canada’s leading music education charity associated with CARAS and the JUNO Awards. Together, we support the next generation of artists by ensuring youth across Canada have access to music education and creative opportunities.
MUSICOUNTS
Since its start, ELEVATE has brought together artists, venues, and brands to celebrate Vancouver’s rising sound. With the support of incredible partners, each edition has helped local musicians take the stage and move their careers forward.
VIEW PARTNERSHIP DECK

Elevate Through
The Years

past partners